1. To promote the quality and quantity of coffee produced by our members before the end of the 2023 financial year.
2. To unite all coffee farmers in the greater Masaka region so as to market their value-added coffee with one common voice within 40 years from the time of inception. (1995).
3. To continuously build capacity among all coffee farmers to implement environmentally friendly farming practices in the sub-region.
4. To support farmers’ families through every step of the value chain by providing improved seedlings, genuine agro-inputs, training on good agricultural practices, and providing financial services continuously.
5. To empower every person in the sub-region to have equal opportunities to succeed and improve their livelihoods regardless of gender or social status by 2023.